In an effort to reach a larger audience through Web 2.0 Online Marketing, the U.S. Small Business Administration (SBA) has begun posting informational videos on YouTube. The SBA is joining an increasing trend within the federal government to use social media and the popular video-sharing web platform to reach a larger audience. YouTube is a highly popular website, especially with young people. SBA is intent on reaching this audience with its message of entrepreneurship, the importance of small business in the nation’s economy, and information on the agency’s programs and services.
The SBA YouTube Channel debuted with a 60 second introduction to SBA, its programs and services, and a 10 part “Delivering Success” series co-produced with the U.S. Postal Service.
Future content will include a variety of videos with more in-depth information about SBA programs and services to inform current and potential entrepreneurs. Topics will address how small business can take advantage of the Recovery Act loan programs, government contracting opportunities, exporting to increase market share, counseling and training on how to start and grow a small business, and small business success stories.
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Posted by: Mike Clough
