Bookmarking & reviewing sites allow blog and website visitors to create a buzz about things they have seen on the Web that they like. By allowing visitors to share, review, vote and bookmark, they provide “word of mouth” advertising. When your blog or website is shared, reviewed, voted or bookmarked, a link is created back to your website which improves your search engine rankings. What could be better than this?
Although similar, there are differences between bookmarking/tag sites and reviewing/voting sites. What they have in common is that both are considered social media (as with the other elements shown in the graphic below) and both bring attention to your website. Another commonality is that Internet marketers don’t use these Web 2.0 marketing elements nearly as much as they should.
Because of their commonalities, I have decided to discuss both of these elements in one article. However, let’s begin by explaining the differences.
Reviewing & Voting Sites
Reviewing and voting sites include Digg, StumbleUpon, Reddit and Newsvine to name just a few of the most popular out of the dozens that are available.
The more reviews or votes your web/blog page receives the higher it ranks with the reviewing and/or voting site. The higher your web/blog page ranks with the reviewing and/or voting site, the more traffic it will receive.
Bookmarking & Tagging Sites
Bookmarking and tagging sites include Delicious, FriendFeed, TagFoot and Diigo to name just a few of the most popular out of the dozens that are available.
Bookmark and tag sites allow your visitors to build communities around each of these sites. Then, your website or blog visitors can automatically share their bookmarks and tags with those in their community. If they select articles and web pages to bookmark and/or tag that are of interest to many other people, these people will join their community so they will be alerted to things they enjoy seeing.
I found the following older but relevant video explaining social bookmarking using Delicious as an example:
If you are still confused or wonder what the value to you might be, I will share a video with you. The video is made by a company with a product to sell (Bookmarking Demon) and I am not recommending that you buy or do not buy this product. However, their video explains how bookmarking can impact traffic to you site. Click here to view the video.
Bookmarking & Reviewing Widgets & Tools
You can make it easy for visitors of your blog and/or website to use these sites by adding bookmarking and reviewing icons to each article or web page. Of course, with dozens and dozens of these type sites available, it is far easier to use a single tool that works with all of the sites rather than an icon for each. All-in-one tools are available from AddToAny, SocialList, AddThis, ShareThis and Tell-A-Friend that will work with all bookmarking/voting and reviewing/tagging sites.
You will note that I use the AddToAny tool at the bottom of each of my articles. As a result, those that like what they read can easily share, bookmark, tag, review, vote, or tweet about my articles, which in turn drives more traffic to my blog. You should research each of the widget/tool websites listed above to secure a much expanded view of what each tool offers, how it will increase traffic to your blog and/or website and which one is best for you.
If you are not using these tools, you are leaving a lot of traffic on the table.
Those that enjoyed this article, also enjoyed:
Web 2.0 Online Marketing Series – Overview
The Elements of a Web 2.0 Website
Web 2.0 Blogging For Business
Web 2.0 SEO – Search Engine Optimization
Web 2.0 Email Marketing & Autoresponders
Web 2.0 Pay-Per-Click Advertising
Web 2.0 Online Press Releases & Articles
Web 2.0 Forum & Blog Commenting
Web 2.0 Professional & Social Networking
Web 2.0 RSS Feeds and Widgets
Web 2.0 Video & Podcasting
Web 2.0 Wikis & Open Source Marketing
Web 2.0 Affiliate Marketing Programs
If you would like to contact me, you can do so by emailing me at mike.clough@bestbizpractices.org or visiting my LinkedIn page.
Posted by: Mike Clough
