Thanks for taking the time to comment. Although price is always a factor, value trumps price very time.

Thanks so much for your contribution!

Effectively marketing through magazines, television and radio *requires* shouting. Look at Billy May, the hirsute huckster in the TV ads for the Magic Jack, Mighty Putty, and countless other products. With his trademarked (and annoying) raspy, rapid patter, delivered at a volume just below the threshold of pain, he is one of the most effective pitch men ever – so effective, in fact, that despite being deceased now for many months, his commercials are still in saturation rotation. Why? Because TV is more like an open field than a city park. You shout “Bread, bread, bread!”, fling whole slices on the ground, and walk away. Then the birds come from far and wide to eat it. And at the other extreme is print media, which is more like a noisy street corner, where arresting graphics and bold text are a kind of shouting that works best, like flinging the bread up onto a ledge where the pigeons sit waiting above the noise.

But, I would say that marketing through social media is more like a trip to a petting zoo than to a park. In a calm, intimate, close-up interchange, the animals get fed *and* petted. But, who really benefits most from the petting? I think it is like a marketing poll or survey. The animals may tolerate it or even sometimes enjoy it, but it is the reason the people are there. It is a petting zoo, not a feeding zoo, after all. Furthermore, the repeat visitor bringing carrots and apples will likely get a better response than a stranger with a handful of kibble or bag of stale bread.

I teach people how to listen first, so they can discover if bread is even the right offer to make.

Some pidgeons eat corn meal, popcorn and heck even french fries. Imagine knowing what each pidgeons prefers on an individual basis before making the offer.

Get that part right and you are on to something. ;)