Comments on: Social Media – Listening, Connecting & Publishing http://bestbizpractices.org/2010/02/24/social-media-%e2%80%93-listening-connecting-publishing/ Because America runs on small business! Mon, 19 Dec 2011 19:51:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ERIC MITCHELLETTE http://bestbizpractices.org/2010/02/24/social-media-%e2%80%93-listening-connecting-publishing/comment-page-1/#comment-1112 ERIC MITCHELLETTE Thu, 25 Feb 2010 15:56:48 +0000 http://bestbizpractices.org/?p=1458#comment-1112 Thank you LuAnne for your comments and your insights which have are right on the mark. Thank you LuAnne for your comments and your insights which have are right on the mark.

]]> By: LuAnne Speeter http://bestbizpractices.org/2010/02/24/social-media-%e2%80%93-listening-connecting-publishing/comment-page-1/#comment-1111 LuAnne Speeter Thu, 25 Feb 2010 14:59:41 +0000 http://bestbizpractices.org/?p=1458#comment-1111 Great post, Eric! I especially appreciate that you emphasize the importance of gaining trust with your audience by focusing on their needs rather than your own. That's a real challenge in this economy. According to Abraham Maslow, people fall into various levels of a need pyramid, from basic human needs (physiological) up through self-actualization. So you're not going to be successful selling products if you're appealing to enhanced self-esteem if that person is more concerned about how to pay next month's mortgage. Defining your audience's needs and addressing them by offering social media content with deeper meaning will help instill greater trust in your brand name. You can read more at http://bit.ly/9janN6. Again, great thoughts, Eric - and thanks, Mike, for posting! Great post, Eric! I especially appreciate that you emphasize the importance of gaining trust with your audience by focusing on their needs rather than your own. That’s a real challenge in this economy. According to Abraham Maslow, people fall into various levels of a need pyramid, from basic human needs (physiological) up through self-actualization.

So you’re not going to be successful selling products if you’re appealing to enhanced self-esteem if that person is more concerned about how to pay next month’s mortgage. Defining your audience’s needs and addressing them by offering social media content with deeper meaning will help instill greater trust in your brand name. You can read more at http://bit.ly/9janN6.

Again, great thoughts, Eric – and thanks, Mike, for posting!

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