Comments on: See You & Your Business As Others Do

By: Susan Fronk

Susan Fronk — Fri, 02 Jul 2010 00:23:51 +0000

Julie,

Thank you for your comment. I couldn’t agree with you more about the importance of tuning into the prospect and customer’s needs.

I looked at your site and saw there were some changes.

By: Julie Weishaar

Julie Weishaar — Thu, 01 Jul 2010 19:01:28 +0000

Susan, I knew this article was written by you from the title alone :) I love it – “perception is everything” is my motto. What we think we are doing, how we think we are doing it and what we think others think doesn’t matter. For the small business owner, not being able to put himself/herself in a prospective customer’s/client’s shoes can be a costly mistake.

Appreciation from your “Marketing Doctor” :)

PS check out my site when you get a chance. In the process of re-branding per your wonderful suggestion.

By: Susan Fronk

Susan Fronk — Thu, 01 Jul 2010 12:54:44 +0000

John,

Thank you for the affirmation. Have you ever heard of the Johari window? It provides a framework for understanding the frog/prince issue. At the risk of boring my readers, here is the Johari window explanation by Wikipedia:

“A Johari window is a cognitive psychological tool created by Joseph Luft and Harry Ingham in 1955 in the United States, used to help people better understand their interpersonal communication and relationships. It is used primarily in self-help groups and corporate settings as a heuristic exercise.

When performing the exercise, the subject is given a list of 55 adjectives and picks five or six that they feel describe their own personality. Peers of the subject are then given the same list, and each pick five or six adjectives that describe the subject. These adjectives are then mapped onto a grid.[1]

Charles Handy calls this concept the Johari House with four rooms. Room 1 is the part of ourselves that we see and others see. Room 2 is the aspect that others see but we are not aware of. Room 3 is the most mysterious room in that the unconscious or subconscious bit of us is seen by neither ourselves nor others. Room 4 is our private space, which we know but keep from others.

The concept is clearly related to the ideas propounded in the Myers-Briggs Type Indicator programme, which in turn derive from theories about the personality first explored by the pioneering psychologist Carl Jung.”

By: Susan Fronk

Susan Fronk — Thu, 01 Jul 2010 12:43:23 +0000

Anna,

Thank you so much for commenting and sharing the article with your network!

By: John Hyde

John Hyde — Thu, 01 Jul 2010 08:22:03 +0000

Thanks for this – the frog/prince metaphor is a strong way to get the idea going.

Even starting to think that perception could be different from reality is a big step forwards for many people…

By: Anna Olcese

Anna Olcese — Wed, 30 Jun 2010 20:38:33 +0000

Great article! As a communications consultant, I constantly remind my clients about many of the points you mention, particularly those involving the importance of non-verbal communication. Good communication is more than decent writing skills or great networking; it’s about conveying an image and telling a story that captivates your targeted audience.

I’m sharing your post on my company’s FB page.