Comments on: The Difference Between Brand and Branding http://bestbizpractices.org/the-difference-between-brand-and-branding/ Because America runs on small business! Wed, 21 Mar 2012 23:03:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Internet Marketing Consultant http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-1345 Internet Marketing Consultant Sun, 25 Apr 2010 14:04:32 +0000 http://bestbizpractices.org/?p=229#comment-1345 As usual great post Mike! I will add Tim to my network on Linkedin. As usual great post Mike! I will add Tim to my network on Linkedin.

]]> By: Mike Clough http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-993 Mike Clough Tue, 12 Jan 2010 13:37:39 +0000 http://bestbizpractices.org/?p=229#comment-993 My definition of "Direct Marketing" is when you market directly to the consumer (i.e. telephone, email, mail, etc.). "Indirect Marketing" is like advertising. I am not sure what you mean by "personal". But there is a major difference between marketing and selling. "Marketing" includes activities such as pricing, distribution (i.e. direct, indirect, wholesale, retail, private label, etc.) and promotion (i.e. advertising, sales promotion, branding, etc.). "Selling" is the use of the various works of marketing to secure the sale in various environments (i.e. face to face, online, catalogs, etc.). Generally, marketing people know the difference between sales and marketing, sales people do not. Generally, marketing know they may not be a skilled salesperson, but most salespeople see themselves a skilled marketing people which usually is not the case in reality. Having said this, I would also add that definitions are different in different countries. My definition of “Direct Marketing” is when you market directly to the consumer (i.e. telephone, email, mail, etc.). “Indirect Marketing” is like advertising.

I am not sure what you mean by “personal”. But there is a major difference between marketing and selling. “Marketing” includes activities such as pricing, distribution (i.e. direct, indirect, wholesale, retail, private label, etc.) and promotion (i.e. advertising, sales promotion, branding, etc.). “Selling” is the use of the various works of marketing to secure the sale in various environments (i.e. face to face, online, catalogs, etc.).

Generally, marketing people know the difference between sales and marketing, sales people do not. Generally, marketing know they may not be a skilled salesperson, but most salespeople see themselves a skilled marketing people which usually is not the case in reality.

Having said this, I would also add that definitions are different in different countries.

]]> By: manoj http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-992 manoj Tue, 12 Jan 2010 04:37:21 +0000 http://bestbizpractices.org/?p=229#comment-992 1) Tell me the difference between direct and indirect marketing? 2) I would like to know about the difference between personal selling and direct marketing? 1) Tell me the difference between direct and indirect marketing?

2) I would like to know about the difference between personal selling and direct marketing?

]]> By: Alicia http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-59 Alicia Thu, 23 Jul 2009 13:38:51 +0000 http://bestbizpractices.org/?p=229#comment-59 Hi, I enjoyed reading this post. A Brand is different from branding..explained well. If you and/or your readers would like to hear some excellent tips for branding from top executives, take a look at http://www.brandfasttrackers.com. Hi,

I enjoyed reading this post. A Brand is different from branding..explained well.

If you and/or your readers would like to hear some excellent tips for branding from top executives, take a look at http://www.brandfasttrackers.com.

]]> By: Mike Clough http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-58 Mike Clough Mon, 20 Jul 2009 15:59:16 +0000 http://bestbizpractices.org/?p=229#comment-58 Thanks Glen. I felt Tim's comment to my original post was so well written that I would do better posting his comment than writing a follow-up myself. Thanks Glen. I felt Tim’s comment to my original post was so well written that I would do better posting his comment than writing a follow-up myself.

]]> By: Glen http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-57 Glen Mon, 20 Jul 2009 15:41:58 +0000 http://bestbizpractices.org/?p=229#comment-57 Very good article! In particular, "know and communicate what you want to mean to your customers" was on target. Great branding can grab someones attention. It is the Brand that makes them connect in some meaningful way. Individuals as well as organizations need to be clear about what they mean to their target clients. What Value they bring. What solution they provide. If an individual cannot grasp the meaning they bring, communicate it clearly and distinctly, they are floating around on the Sea of Ambiguity. Very good article!

In particular, “know and communicate what you want to mean to your customers” was on target. Great branding can grab someones attention. It is the Brand that makes them connect in some meaningful way.

Individuals as well as organizations need to be clear about what they mean to their target clients. What Value they bring. What solution they provide. If an individual cannot grasp the meaning they bring, communicate it clearly and distinctly, they are floating around on the Sea of Ambiguity.

]]> By: Sari http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-56 Sari Wed, 15 Jul 2009 04:48:16 +0000 http://bestbizpractices.org/?p=229#comment-56 I really loved this post. Its quite important to understand the brand value, the brand and build it appropriately. I had read and worked on something similar some time ago and represented it as: http://collaborative-innovation.blogspot.com/2007/04/brand-building-and-gap-in-brand.html I really loved this post.
Its quite important to understand the brand value, the brand and build it appropriately.

I had read and worked on something similar some time ago and represented it as:

http://collaborative-innovation.blogspot.com/2007/04/brand-building-and-gap-in-brand.html

]]> By: Akshit Gupta http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-55 Akshit Gupta Mon, 13 Jul 2009 17:15:21 +0000 http://bestbizpractices.org/?p=229#comment-55 Absolutely Right!!! One needs to keep in mind what he/she/company/startup or whoever wants to be known as....once you have set your image right ...you will automatically find ways of communicating it . Absolutely Right!!! One needs to keep in mind what he/she/company/startup or whoever wants to be known as….once you have set your image right …you will automatically find ways of communicating it .

]]> By: Nagarajan Arumugam http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-54 Nagarajan Arumugam Sat, 11 Jul 2009 12:31:20 +0000 http://bestbizpractices.org/?p=229#comment-54 Excellent article differentiating between Brand and Branding concepts. Most of the companies fail concentrating on brand and confusing between brand and branding. Excellent article differentiating between Brand and Branding concepts. Most of the companies fail concentrating on brand and confusing between brand and branding.

]]> By: BJ BROWN http://bestbizpractices.org/the-difference-between-brand-and-branding/comment-page-1/#comment-30 BJ BROWN Fri, 10 Jul 2009 15:55:18 +0000 http://bestbizpractices.org/?p=229#comment-30 Branding has allways been a problem for me to fully understand. This has helped to a point but its still can be so broad. B.J. Brown Branding has allways been a problem for me to fully understand. This has helped to a point but its still can be so broad.

B.J. Brown

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