Posted by: Mike Clough

Top Five Tips For Starting A Successful Small Business

Top Five Tips for Starting A Small BusinessThere are 14 million people out of work. Up to 42% of them could end up self-employed. This isn’t an outrageous idea since many of the jobs that have been lost in the recession are not coming back. Besides retraining, entrepreneurship is a viable option. Each year, approximately 6 million new businesses are started. There is every reason to believe this trend is going to continue and may even increase.

Why? The benefits of having your own business can be quite seductive; the freedom to do what you love, the chance to be your own boss, the potential for substantial wealth, an opportunity to make a difference in your industry, with other people, your community and the world.

But , there is no guarantee you will enjoy these benefits. In fact, the risks can be quite daunting; significant financial investments, high stress and potential for burnout, unreliable suppliers, difficult employees, less time for family, friends and leisure time, and instead of typical workdays of 9 to 5, its more likely going to be 5 to 9 seven days a week.

The grim reality is that over 50% of new businesses fail within the first five years. Very few make it big. For some, a failed entrepreneurial venture ends up causing problems in the family, marital difficulties or even divorce. For many more, it ends in financial disaster such as huge debts or even bankruptcy. Still, entrepreneurship offers a unique opportunity for growth, both personally and professionally.

Carol Roth is a Partner and Business Strategist with Intercap Merchant Partners, a business advisory service that maximizes value for companies by partnering with them through investments, financing, licenses or other avenues. In the short video below, Carol recommends that, above all, aspiring entrepreneurs should be realistic, suggesting that if you fail to prepare, then you prepare to fail. She offers 5 tips to increase your chances of business success.

  1. Test your business on a small scale-small budget/small amount of time
  2. Get relevant experience-go to school on other people’s dime-i.e. work in a bike shop nights and weekends before opening a bike shop
  3. Make sure others in your life are on board-business ownership is demanding
  4. Build your network of relationships-expand your support system
  5. Get your financial life in order-make sure you have enough capital to fund the start-up plus your living expenses for at least 2 years

As Carol stated in the video, entrepreneurship is a long term commitment. So much so that you need to make absolutely certain it is right for you before taking the leap. The fun little test she gives aspiring entrepreneurs is a good one. If you love the adrenaline rush of being in charge, then you are probably more like Santa and would enjoy being an entrepreneur. If, on the other hand, you would rather leave the decisions and responsibility for results to someone else, then you are probably more like an Elf and should stick to being an employee.

Those of you who are considering taking the plunge may be wondering if this is the best time to take the risks associated with starting a business. In an article published in Inc. Magazine on April 1, 2009, author of the best selling book, “Good to Great”,  Jim Collins predicted that the future will be full of uncertainty, chaos, turbulence and risk. So far, his prediction has proved to be correct. But, it’s not a bad time to be an entrepreneur.

Collins believes we now know enough about successful entrepreneurship to teach it in a systematic and replicable process. Successful entrepreneurship is more about action than personality or temperament. When starting a business, Collins urges all aspiring entrepreneurs to:

  • Focus more on making a difference (vision and mission) than money
  • Identify and execute strategies that advance your company’s goals
  • Manage time, money and outcomes; not how work gets done

For those of you who are hesitating to start a business because of the risks, it might be helpful to ask yourself one question. Is self-employment really that much more risky than having a job? Let’s see, when you have a job…

  • Your work goals and objectives are determined by someone else
  • The kind of work you perform is determined by someone else
  • How, when and where you work is determined by someone else
  • Your performance is measured and evaluated by someone else
  • Your paycheck and other rewards are determined by someone else
  • Your job security is determined by someone else

So, pick your poison, as the saying goes. As for me, I’m addicted to the adrenaline rush of entrepreneurship. If you have any tips on starting a successful small business I’d love it if you would share them in the comments section below this article.

Those who enjoyed this article also enjoyed:
What Is The Best Business To Start?
Best Advice for Starting a Business: Ask the Experts!
Is now a good time to start a new business?

If you would like to contact me, you can do so by visiting my LinkedIn page or emailing me at mike.clough@bestbizpractices.org.

Share

Responses

Sage advice. I followed this advice. I am in year 2 and it is going exactly to plan.

Great article, Mike. Can’t stress enough the points about being realistic and planning. Many budding entrepreneurs make mistakes in these two areas because they do not invest appropriately, do not seek feedback from actual prospective buyers (market research), and/or plough ahead despite mission-critical red flags. I’m in favor of any resources that impress upon start-up management the importance of perspective-taking and strategy development.

Wonder where the 42% came from. I have not only become part of the statistic, am also enjoying the benefits and understanding what the transition from employee to entrepreneur will take.

Agree is not for everybody, and wonder how things will be for many that have no option nor time. This can be huge for what business will be over the next 20 years.

Thanks for posting.

Is it adrenaline or the challenges of having “multiple” bosses. Starting a business, buying a business or franchise should never be done because you want to be BUSY and can’t stand the boss. Some people work best for others and some work best for themselves. You can learn to do either but you are often born for one. I like flip flopping regularly between both. Keeps my educated and performing and having more to offer when I work for myself.

This is a great article. I think it fairly articulates the positives and negatives of both employment and business ownership. I’ve been my own boss in several business ventures for the last 14 years; there have been ups and downs for sure but I cannot imagine having it any other way. For me, the freedom, independence, the control and flexibility that I have from working for myself is what drives me every day. The point about money not being the main driver is important. In any business, the big financial pay off is not in the short term so it has to be something else. And I find that something else is along the lines of controlling my own destiny and calling my own shots.

Great topic Mike. Sharing a thought for self employed / startups which need to realize that during a downturn credit usually becomes much more difficult to obtain if even at all. It also means that if your clients / customers are small businesses they too may find credit difficult to obtain and may not be able to pay you on time or even at all. Understand as much as possible about your cash needs and the businesses cash needs before you starting on your own to prevent becoming a statistic of failed businesses with great ideas and not enough cash.
Best of Success,
Eriic

Mike,

Thanks for the quick primer on issues to consider when starting a small business (although the article reads more like a push to go for it :-)). I’ve been working with small businesses for more than twenty years (as a small business owner) and have found that the critical benchmark to be one year for service businesses (start-up costs tend to be less here than most other types of businesses). Typically, after a year of hard work promoting the business and doing great work for clients, the referrals start coming in at this point in droves (usually right about when the owner is ready to give up). If a service business isn’t operating in the black by this time, they’re probably doing something wrong.

I’d like to add two suggestions for the quick tips: 1. Test the business part-time to start while you keep your day job. It takes the pressure off the business allows you to make smart decisions vs. desperate. 2. Don’t set your rates as the low cost provider. It’s a lot tougher to get clients this way (credibility issues with the good ones and you won’t like the ones you get – they’ll ditch you the moment someone cheaper comes along) and raise prices later.

Hope all are enjoying the summer.

Nanette

Nanette, I agree with you on all points you make. So many entrepreneurs are not great marketers and they think the best way to secure business is to be lower priced. And it is a horrible strategy – the beginning of the end for them. They should remember that although there are many clothiers less expensive than Nordstroms, Nordstroms flourishes. It is not because of their prices (they among the highest around). It is because they provide quality products and the very best customer service! As a result, they also have quality customers.

Leave a response

Your response:

 

Categories