This element of Web 2.0 Marketing is located in the third ring of the graphic below because although it is effective, it has a lower return on time invested. Nonetheless, it can be worth the time and effort if done correctly. So let’s take a look at how to use this element the most effectively.
The first step is to find public forums and blogs that are discussing the same topics as you have in your blog and website. You can use Google Blog Search to find blogs writing about things similar to what you are writing. You can find this search engine under the “more” link at Google’s main site.
To find forums where discussions on your topic are taking place, use Google’s main search using term “(YourTopic) Forum”. If you locate forums that require you to login to even see the posts, they will be of less value than those that allow you read the posting but require you to login in order to leave comments.
Once acceptable blogs and forums are identified, look for articles and/or discussions that are perfect for you to leave your comments. Remember that most blogs and some forums are moderated and the owner/manager will decide which comments will be approved. If your comments look like spam they will not be accepted.
You can have your comments prewritten and saved on a document so they can be copied and pasted. However, you should edit them once pasted in to personalize them and make it appear as though you typed them from scratch. You comments need to fall in line with the other comments. It is best if you can work your link into the comments. If not, use it as part of your signature.
This practice will increase traffic to your site in two ways. First, remember that you found this site with a search engine and it ranked high for the search term you used. Others will find this site as well when they search using the same search term that you used. As they read the comments they are likely to click on your link and go to your blog/website as well. That is if your comments are compelling enough. Second, each link to your blog/website improves your credibility with search engines and soon you will become one of the top ranked pages for that search term.
If you make a point leave three or four comments every day, it will not take long for you to build your credibility with blogs, forum and search engines, make friends on these blogs and forums that will subscribe to your RSS feeds (remember, they are interested in the same topic(s) as you are) and soon you will have a steady flow of visitors to your blog/website.
This is just one element of those shown on the graphic and by itself will not make a huge difference. However, as you add this to the other elements in the graphic it will make a big difference. So be sure and read the other articles in this series as shown below and select as many different techniques as you can to drive the most traffic to your blog/website as possible.
Those that enjoyed this article, also enjoyed:
Web 2.0 Online Marketing Series – Overview
The Elements of a Web 2.0 Website
Web 2.0 Blogging For Business
Web 2.0 SEO – Search Engine Optimization
Web 2.0 Email Marketing & Autoresponders
Web 2.0 Pay-Per-Click Advertising
Web 2.0 Online Press Releases & Articles
Web 2.0 Professional & Social Networking
Web 2.0 RSS Feeds and Widgets
Web 2.0 Video & Podcasting
Web 2.0 Wikis & Open Source Marketing
Web 2.0 Bookmarking & Reviewing Sites
Web 2.0 Affiliate Marketing Programs
Posted by: Mike Clough